Joseph Granados is a seasoned business leader and marketing strategist with 360° proficiency in the total wine enterprise. His track record of success at both small and large wine companies reflects the vision, planning and tactical execution necessary to grow brands and optimize profits across multiple wine categories based on 38 years of experience in vineyard operations, restaurant management, CPG brand management, direct-to-consumer, distributor engagement and trade marketing. Resources include access to a robust talent pool of freelance packaging designers, graphic designers and communications specialists, based on Joseph's strong working relationships through years of collaboration.
Freelance Business and Brand Consultant (2012-2018)
Torii Mor Winery | SVP Operations (contract basis, 2016)
Domaine Serene Winery | Marketing Director (contract basis, 2015-2016)
Elizabeth Chambers Cellar / Silvan Ridge Winery | VP Sales and Marketing (2013-2015)