Joseph Granados

Granados Consulting provides executive brand marketing,
business and wine industry capabilities to domestic and
international wineries serious about competing in the US wine market.

Testimonials

Personal Profile:

Joseph Granados is a seasoned business leader and marketing strategist with 360° proficiency in the total wine enterprise. His track record of success at both small and large wine companies reflects the vision, planning and tactical execution necessary to grow brands and optimize profits across multiple wine categories based on 38 years of experience in vineyard operations, restaurant management, CPG brand management, direct-to-consumer, distributor engagement and trade marketing. Resources include access to a robust talent pool of freelance packaging designers, graphic designers and communications specialists, based on Joseph's strong working relationships through years of collaboration.

Professional Background:

  • Freelance Business and Brand Consultant   (2012-2018)
  • Torii Mor Winery | SVP Operations  (contract basis, 2016) 
  • Domaine Serene Winery  | Marketing Director (contract basis, 2015-2016)
  • Elizabeth Chambers Cellar / Silvan Ridge Winery | VP Sales and Marketing (2013-2015)
  • Guarachi Wine Partners / TGIC Importers | VP Marketing (2012-2013)
  • Aveniu Brands | VP Marketing (2009-2011)

 

 

  • Constellation Wines US / Icon Estates | Group Director (2005-2009)
  • Robert Mondavi | Marketing Director, Imports (2000-2005)
  • Renaissance Vineyard & Winery | Sales and Marketing VP (1994-1998)
  • Paterno Imports / Terlato | Brand Manager, Key Accounts Manager, Sales Trainer (1987-1994)
  • Park Hyatt Hotel, Chicago | Sommelier, Room Manager (1983-1987)
  • Renaissance Vineyard | Assistant Vineyard Manager (1977-1983)

 

 

Brand Supervision & Clients:

 

Oregon
Domaine Serene

Elizabeth Chambers
Torii Mor
Hinman Vineyards
Sweet Cheeks
RoxyAnn
Silvan Ridge


California
Estancia
The Seducer
Wild Horse
Artesa
Elements
Ironstone
Guarachi Estate

La Famiglia
Renaissance
Paso Creek

Canada

Inniskillin
Jackson-Triggs

 Argentina
Norton
Septima
Achaval Ferrer
Kaiken
Pascual Toso
Che Gaucho 


Chile
Montes
Seña
Santa Ema
Veramonte
Carmen
Caliterra 
Arboleda
Errazuriz

New Zealand

Kim Crawford
Drylands

Australia
Tintara

Italy
Ruffino
O
rnellaia
Masseto
Luce
Lucente
Frescobaldi
Greppone Mazzi
Castelgiocondo 
Santedame  
Nobilissima
Voga
Luna di Luna
Ca' Montini
Borgo Conventi
Danzante
Piccini
Belmondo
Jacopo Poli

 South Africa
Amarula
 
Two Oceans
Durbanville Hills

Spain
Bodegas Vegalfaro
 
Codorniu
Terras Gauda
Legaris 
Resalte
Pittacum
Viña Pomal
Scala Dei 
Castillo de Monseran
Pago Casa Gran

France
Ruinart 
Chateau de le Cree
Chapoutier

Hardy Cognac
Chauvenet
Jacquart
Borie-Manoux
 

 

   

 
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