Personal Profile:
Joseph Granados is a seasoned business leader and marketing strategist with 360° proficiency in the total wine enterprise. His track record of success at both small and large wine companies reflects the vision, planning and tactical execution necessary to grow brands and optimize profits across multiple wine categories based on 38 years of experience in vineyard operations, restaurant management, CPG brand management, direct-to-consumer, distributor engagement and trade marketing. Resources include access to a robust talent pool of freelance packaging designers, graphic designers and communications specialists, based on Joseph's strong working relationships through years of collaboration.
Professional Background:
- Freelance Business and Brand Consultant (2012-2018)
- Torii Mor Winery | SVP Operations (contract basis, 2016)
- Domaine Serene Winery | Marketing Director (contract basis, 2015-2016)
- Elizabeth Chambers Cellar / Silvan Ridge Winery | VP Sales and Marketing (2013-2015)
- Guarachi Wine Partners / TGIC Importers | VP Marketing (2012-2013)
- Aveniu Brands | VP Marketing (2009-2011)
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- Constellation Wines US / Icon Estates | Group Director (2005-2009)
- Robert Mondavi | Marketing Director, Imports (2000-2005)
- Renaissance Vineyard & Winery | Sales and Marketing VP (1994-1998)
- Paterno Imports / Terlato | Brand Manager, Key Accounts Manager, Sales Trainer (1987-1994)
- Park Hyatt Hotel, Chicago | Sommelier, Room Manager (1983-1987)
- Renaissance Vineyard | Assistant Vineyard Manager (1977-1983)
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Brand Supervision & Clients:
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Oregon Domaine Serene Elizabeth Chambers Torii Mor Hinman Vineyards Sweet Cheeks RoxyAnn Silvan Ridge California Estancia The Seducer Wild Horse Artesa Elements Ironstone Guarachi Estate La Famiglia Renaissance Paso Creek Canada Inniskillin Jackson-Triggs
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Argentina Norton Septima Achaval Ferrer Kaiken Pascual Toso Che Gaucho Chile Montes Seña Santa Ema Veramonte Carmen Caliterra Arboleda Errazuriz New Zealand Kim Crawford Drylands Australia Tintara
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Italy
Ruffino Ornellaia Masseto Luce Lucente Frescobaldi Greppone Mazzi Castelgiocondo Santedame Nobilissima Voga Luna di Luna Ca' Montini Borgo Conventi Danzante Piccini Belmondo Jacopo Poli |
South Africa Amarula Two Oceans Durbanville Hills
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Spain Bodegas Vegalfaro Codorniu Terras Gauda Legaris Resalte Pittacum Viña Pomal Scala Dei Castillo de Monseran Pago Casa Gran
France Ruinart Chateau de le Cree Chapoutier Hardy Cognac Chauvenet Jacquart Borie-Manoux
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