Testimonials

  • Andy Mansinne, VP Brands, MGP Ingredients
  • Ryan Harris, CEO, Domaine Serene Winery
  • Riccardo Mora, SVP Marketing, Delicato Family Vineyards
  • Chris Fehrnstrom, Principal, White Barn Consulting Group
  • Chris Sarles, President / CEO, Oregon Fruit Products
  • Joe Cannavo, Director of Innovation, Diageo
  • Andy Mansinne, VP Brands, MGP Ingredients

    Andy Mansinne, VP Brands, MGP Ingredients

    “Joseph Granados worked to help re-focus Aveniu brands as a profit-oriented, brand-building company. His background as a sommelier gives him both credence and understanding for the demanding on-premise trade throughout the value chain. Further, his experience at Terlato, Robert Mondavi and Constellation strongly grounds him in upper echelons of the global wine business. Joseph’s strengths are his analytical acumen, his financial orientation and his strategic mind. Joseph will naturally gravitate to analyzing any program from many angles, spending the necessary time to understand an issue from multiple perspectives. With his having control of the strategic opportunities, Joseph has the advantage of being able to leverage his analytic skills to build the options for the business quickly and completely.”

    VP - Brands, MGP Ingredients (President, Aveniu Brands until 2014)

  • Ryan Harris, CEO, Domaine Serene Winery

    Ryan Harris, CEO, Domaine Serene Winery

    “I am writing to offer my strong endorsement of Joseph Granados’ skills and experience to any business seeking the services of a true industry veteran and highly effective marketer. Joseph possesses the rare and coveted talents of being a thinker AND a doer. He calls on his many years of diverse experience in the global wine industry to “think as an owner would,” applying business acumen, marketing savvy and sustainable general management insight to overcome challenges both big and small. Joseph has successfully applied this approach to many important initiatives at Domaine Serene, spanning a wide array of functional areas including websites and social media, packaging, direct to consumer business development, PR and media relations, copywriting, presentation creation and general branding. He is a natural leader and requires little specific direction to deliver a top-quality result. Furthermore, Joseph grasps the elusive art of luxury branding, and has the ability necessary to help elevate a brand by bringing together brand truths with consumer needs. I wholeheartedly recommend Joseph Granados for any marketing, sales or business consulting role. He is well worth the investment in your company’s future.”

    CEO, Domaine Serene Winery / Château de la Crée

  • Riccardo Mora, SVP Marketing, Delicato Family Vineyards

    Riccardo Mora, SVP Marketing, Delicato Family Vineyards

    “I have often relied on Joseph's industry experience, classical marketing background and critical thinking ability to help me navigate complex issues in brand identity, product life cycle, and portfolio positioning challenges. Joseph brings a deep understanding of the critical success factors required to invigorate brand portfolios, to grow trade and consumer awareness, and to build distribution.”

    SVP Marketing, Delicato Family Vineyards

  • Chris Fehrnstrom, Principal, White Barn Consulting Group

    Chris Fehrnstrom, Principal, White Barn Consulting Group

    “I had the privilege of working with Joseph Granados when I was President of Icon Estates (the luxury wine company within Constellation Wines). His strategic thinking and analytical fire-power are first rate and reflect his natural intelligence and experience in the wine industry. His thoughtful approach to solving difficult strategic questions would be a benefit to any winery.”

    Principal, White Barn Consulting Group LLC (CMO, Constellation Brands until 2015)

  • Chris Sarles, President / CEO, Oregon Fruit Products

    Chris Sarles, President / CEO, Oregon Fruit Products

    “It is with great pleasure that I write to recommend Joseph. I had the opportunity to work with Joseph while he helped reengineer the Hinman and Silvan Ridge brands while also creating the Elizabeth Chambers Cellar brand. Joseph has a unique ability to start by creating a brand vision and then helping create impactful tools to effectively sell and market the brands. These tools allow the selling organization to take the message to the street and create interest with buyers. In addition Joseph did a nice job of working with the distributor management to gain their engagement and then he personally helped them execute the strategy on the street. I found Joseph to be creative, bright, enthusiastic, realistic, collaborative and willing to do the hard work that it took to see the rebranding come to life in the market.”

    President/CEO, Oregon Fruit Products LLC (Executive VP, Young’s Market Company until 2014)

  • Joe Cannavo, Director of Innovation, Diageo

    Joe Cannavo, Director of Innovation, Diageo

    “Joseph has the unique ability to combine analytics with creativity in a way that adds tremendous value. On the analytics side, he is a master at the key capabilities of pricing, distribution management, portfolio management and others. On the creative side, he has the ability to take vast amounts of information, distil it into meaningful areas, and generate new thoughts, ideas and concepts. With his expansive wine knowledge, he can look at a category and quickly analyze and determine where the white space lies, and how to best attack it. With established brands, he can anticipate changes in dynamics and course correct as needed. What is truly unique about Joseph is his ability to combine left-brain and right-brain approaches as necessary to unlock possibilities.”

    Director of Innovation, Diageo

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