When to hire a strategic consultant...

When to hire a strategic consultant...

  • When the opportunity to increase profit is greater than the one-time cost of professional help

  • When your organization does not have enough senior level competency for a job that is critical to your business

  • When you only have enough time and resources to cover essential day-to-day operations

  • When your team cannot agree on a difficult decision and an outside perspective will break the impasse

CAPABILITIES

  STRATEGIC PLANNING   CLIENT DELIVERABLES AND BENEFITS
Organizational Structure align available resources with critical business needs and opportunities 
Financial Analytics define spend levels and ROI for optimal market initiatives and portfolio structure 
Risk & Opportunity clarify financial puts-and-takes in complex business scenarios 
Inventory Workout build trackable production efficiencies; eliminate chronic overstocks
Sales Analytics interpret available sales and industry data to uncover opportunities by region, channel and portfolio segment
  BRAND ESSENCE   CLIENT DELIVERABLES AND BENEFITS
Brand Identity      evaluate brand DNA and assets to establish an effective USP (unique selling proposition)
Brand Positioning establish clear brand promises for defined target consumers 
Brand Architecture align optimum portfolio structure with fact-based demand assumptions
Brand Messaging  build communication platform around key brand messages for specific consumer, trade and distributor audiences
INNOVATION   CLIENT DELIVERABLES AND BENEFITS
Brand Creation develop new-to-world brand concepts including USP, logo, packaging and messaging based on client's core values and production assets
Brand Re-Stage realign brand identity and upgrade packaging to revitalize trade confidence and consumer awareness 
  DISTRIBUTION   CLIENT DELIVERABLES AND BENEFITS
Route-To-Market  guidance on recruiting and managing strong distributor partners in key states  
Channel Strategy  map out state, market and channel focus for optimal sales results
Consumer Direct  build template for sustainable, high-margin sales through consumer engagement
Market Activation  plan and provide an appropriate broad market tool kit to drive sales traction
   
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