Research
Planning
Execution
Practical examples of my methodology for developing brands with a clear reason-for-being that stand out in a crowd.
Brand Projects
Each of the strategic projects below addresses a unique set of customer needs in different market situations.
For a better understanding of Millennial and Gen Z consumers, be sure to check out my in-depth study of post-Covid wine innovation trends in the United States. Both Spanish and English versions are available for review and download.
Other examples of branding projects included here spotlight conceptualization of new-to-world global brands, brand and label relaunch initiatives, brand communications / storytelling, and packaging design upgrades in various price segments. All label designs were created by professional designers who were contracted, briefed and/or supervised by Granados Consulting.
