Innovation.
Business Strategy.
Ideation and creation of an organic vinegar brand with the complete commercial strategy to launch the new company
Rawsome Organic Vinegar
Granados Consulting created the Rawsome Vinegars brand of organic vinegars for Valencia-based client Spanish Origin SL. The project included the ideation of the name, the brand, the package design and a complete business plan that was used to attract seed capital. (Example available on request.)
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The Rawsome brand is designed for the Millennial consumer who drives much of today's demand for natural and organic food products. The Rawsome brand was created to educate these younger consumers about the health and beauty benefits of bottled "with the mother" raw organic vinegar.
The "Rawsome" name and brand image, conceived by Joseph Granados, also provides a great opportunity for potential line extensions to other natural food and beverage categories in the future.
